Smartphone ASP reaches Rs 13,000 in 1Q21, driven by 5G shipments: IDC

NEW DELHI: The average selling price (ASP) of smartphones increased by 3% on-year to approximately Rs 13,000 ($176) in 1Q21, driven by 5G shipments, according to the International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker.

The premium segment ($500+) consisting of Apple, Samsung, and OnePlus grew 143% on-year, with 71% of those based on 5G.

The iPhone 11 and 12 together accounted for 28% of shipments; followed by the debut of the Galaxy S21 series and the OnePlus 9 series.