Smart speakers popular in non-metro cities too, survey suggests

Smart speakers have become a norm in metro cities in the past few years. At first, smart speakers were considered a gadget of luxury but nowadays more middle-class households are buying voice assistant-enabled speakers. They can be used to control the lights and gadgets in the house, to ask basic things like temperature, timings of events, or listening to music. In a recent survey by Amazon India and Karvy Insights on the adoption of the gadgets and how the sale has increased in non-metro cities as well.

The introduction of the voice assistant Alexa in the Hindi language also played a major role in the increased usage of smart speakers. 43 per cent of users in non-metro cities gave commands in Hindi languages.