Single subscription plan to help Apple expand services business in India

NEW DELHI: Apple is turning aggressive on the services end of the business and eyeing emerging markets like India with a more cost-effective consolidated plan called Apple One.

Services remained the second biggest contributor to Apple’s growing revenue after iPhones for several quarters. In Q3, Apple’s global revenue from services climbed to $13.156 billion from $11.455 billion a year ago.

Apple’s paid subscriptions grew more than 35 million sequentially and at the end of Q3 ihad over 550 million paid subscriptions across all services, up 130 million from a year ago.

Though India is still not one of its key markets, Apple has been trying to change that with mid-range models like iPhone XR and iPhone 11. Interestingly, many of the Apple users have not subscribed to their services and Apple is trying to change that with the consolidated plans.