Signs of spark: Amazon, Flipkart bet big on festive sales spike

KOLKATA | NEW DELHI: Several electronics, smartphones and fashion brands said festive season orders from Amazon and Flipkart have surged up to 80% over last year in the expectation that consumer spending will revive during the Navratri-Diwali period. For online-focussed brands, festive orders have doubled, three senior industry executives said.

Executives of leading brands said the marketplaces have projected a surge of over 40% in consumer traffic during the festive season, which is the largest shopping period for Indian consumers. The marketplaces expect much of these will be converted into actual sales led by discounts and first-time online shoppers, they said.