Shopmatic: Everyone can sell online on this e-commerce venture

Shopmatic is a fast-growing e-commerce venture that helps business owners sell their products and services online. From developing a unique web store, to listing businesses on marketplaces and social media channels, to giving insights on how to sell online, Shopmatic helps business owners manage the full spectrum of what is required to grow their businesses, says the company’s CEO & co-founder, Anurag Avula, as he discusses its growth plans, in an interaction with Sudhir Chowdhary. Excerpts:

Talk to us about the thought behind starting the brand.
Shopmatic was born of a simple realisation that while millions of aspiring entrepreneurs wish to take their business online, they face threshold challenges like high anticipated capital expense and lack of technical know-how.