Shemaroo Entertainment set to foray in Hindi general entertainment space

Shemaroo Entertainment is all set to launch its free-to-air Hindi general entertainment channel on May 1. This is despite challenging times due to the Covid-19 pandemic and restrictions on shooting for new content, due to the lockdown.

The media and entertainment company, which had launched its Marathi movie channel in January, hopes to strengthen its presence across the entire entertainment value chain, with this move.

The TV channel, called Shemaroo TV will initially be available on DD Free Dish, and the company is working on making the Hindi GEC channel available across all the key DTH and cable platforms in the next one month.