Shemaroo Entertainment collaborates with The Sandbox

According to an official release, Shemaroo Entertainment Limited, a media and entertainment conglomerate, announced its collaboration with The Sandbox, a decentralised gaming virtual world and a subsidiary of Animoca Brands, set within BharatBox, a cultural metaverse hub in The Sandbox featuring artists and brands from India’s entertainment industry.

“Our alliance with The Sandbox is a testament to Shemaroo’s plan to bring innovation and embrace the future of entertainment. We plan to bridge the world of Bollywood with the world of the metaverse of BharatBox,”Arghya Chakravarty, chief operating officer, Shemaroo Entertainment Ltd., explained.