Shein shifts shipping strategy to bring China-made goods closer to US shoppers, cut wait time

Ecommerce giant Shein is sending more low-priced apparel and home goods to US warehouses from China to speed up shipping times for shoppers, according to data from global trade analysis firm ImportGenius provided exclusively to Reuters.

Shein, known for its $10 tops and $5 biker shorts, until recently has made many American purchasers face wait times of up to two weeks or more to receive their goods. This, say analysts, has put the fast-fashion e-tailer at a competitive disadvantage to bigger rivals such as Target, Walmart and Amazon.com, particularly during the holiday shopping season.