Shazam turns 20: This hidden feature can recognise any song using your iPhone

When Apple announced that it would acquire Shazam in 2017, analysts and trade pundits were stunned by Cupertino’s interest in the popular song-identification app. Although Shazam already boasted 120 million active users and over a billion app downloads, its loyal user base and recurring revenue paved the way for Apple to acquire the music-recognition service for a reported $400 million. Years after acquiring the service, Shazam has been natively integrated into iOS. That’s right – you don’t have to download the app separately on your iPhone. With Shazam recently turning 20, we thought of introducing you to the service and how you can instantly identify a song with the iPhone’s built-in music recognition feature.