Sharp rise in Amazon customer base in tier II, smaller towns: Pranav Bhasin

The Amazon.in marketplace has witnessed an exponential increase in customer base in tier II cities and smaller towns since the coronavirus-induced lockdowns last year, Pranav Bhasin, Director, MSME and Selling Partner Experience, Amazon India, said.

Work-from-home and online schooling enablers are in high demand, besides personal grooming, wellness and grocery products as more customers are getting online for their shopping needs since mid-2020, he added.

In an interview to PTI, Bhasin said, “In the last 15- 18 months, we have seen a lot of customers move online, not just in the tier I & II cities but also in smaller towns. Today, 65 per cent of customer orders and over 85 per cent of new customers on Amazon.in are from tier II and below geographies.”