Setu unveils Sesame, India’s first domain-specific LLM for BFSI sector

Setu, a leading Indian fintech company and part of the Pine Labs Group, on Tuesday unveiled Sesame, India’s first Large Language Model (LLM) specifically designed for the banking, financial services, and insurance (BFSI) sector.

Developed in collaboration with indigenous AI research firm Sarvam AI, the company said this marks a “ChatGPT moment” in financial services. The unveiling took place at Adbhut India, an event organised by the non-profit People+ai, in the presence of Nandan Nilekani (co-founder and director of EkStep Foundation), Shankar Maruwada (co-founder and chief executive officer of EkStep Foundation), Tanuj Bhojwani (head of People+ai), and other prominent figures in fintech, AI, and digital public infrastructure.