Serving ads on MIUI is not unfair: Xiaomi

Chinese smartphone maker Xiaomi recently hit 80 million monthly active users (MAUs) for its MIUI operating system. However, the company has often come under scrutiny for monetising this interface by selling ads to its users.

Well, Xiaomi has no plans to stop this because it is a core element of its business model. “Will we continue focusing on Internet services? Yes, because that is part of our core business model,” said Muralikrishnan B, Chief Operating Officer (COO) , Xiaomi India, speaking to Mint on the sidelines of its Redmi Note 8 Pro smartphone launch today. These services can include paid subscriptions, recommendations and advertising.