Sensor Tower acquires market intelligence platform Data AI

App analytics company Sensor Tower said it is acquiring rival firm Data.ai in a move that could create a powerhouse entity in the mobile intelligence industry. Financial details of the deal were not disclosed.

Both market intelligence platforms, Sensor Tower and Data.ai help businesses and developers track key metrics for their mobile apps, such as download estimates, active user base, in-app revenue generation, and user engagement relative to specific demographics and competitor performance.