Sendinblue acquires online marketing tool provider PushOwl

Chennai: PushOwl, a digital marketing tool for ecommerce stores to send push notifications, has been acquired by Paris-based Sendinblue as their ecommerce arm in India.

The French SaaS startup has also acquired two other ecommerce marketing companies, Chatra and Metrilo, for a combined deal of more than $47 million, but a major chunk of the cash was spent on buying PushOwl. PushOwl’s founder Shashank Kumar will continue to lead the company, and join the Sendinblue leadership team as vice president-product.