Semi-urban areas fuel growth of India’s app economy: AppsFlyer

There was a sharp increase in the number of apps downloaded by Indians in 2020, with 38.5% market share, beating beating China and the US according to a new study by mobile attribution and marketing firm AppsFlyer. The State of App Marketing in India 2021 report found that domestic apps led the way, with demand from semi-urban areas firing up India’s app consumption.

The study analysed 7.3 billion installs that were recorded in India from January 1st to November 30th, 2020, including 4519 apps covering entertainment, finance, shopping, gaming, travel, news, food & drink and utility verticals. The data sample also includes 933 billion app opens and 3.0 billion remarketing conversions.