Sellers witnessed biggest festive sale, says Amazon

E-commerce major Amazon, which launched a month-long festive sale this year, on Wednesday said the annual event was the biggest for its sellers. Close to 600 sellers saw more than Rs 1 crore in sales and nearly 6,500 sellers recorded sales amounting to over Rs 10 lakh, the firm said in a blog post.

The company said that nearly three times more customers signed up for Prime membership during the festive season as compared to a normal business day. Three out of five such sign-ups came from beyond the metros.