Seeking to take on Xiaomi, Samsung brings back old marketing team

NEW DELHI: Korea’s Samsung Electronics has appointed Sumit Walia as the head of marketing for its mobile business to accelerate marketing efforts in the country ahead of the crucial festive season.

The appointment comes at a time when Samsung is looking to increase its market share on the back of frequent handset launches and to better compete with its Chinese rival Xiaomi.

“Along with Sumit, more people from Oppo are joining Samsung. All of them previously worked with him at Samsung. His appointment is crucial for the company’s efforts to increase market share,” a person familiar with the matter told ET.