Second wave impact hurts Q1 smartphone shipments

New Delhi/Mumbai: India’s smartphone market has contracted by 15-20% sequentially in the April-June due to closure of both offline and online sales channels and tepid consumer demand, market trackers estimated. They added that Vivo replaced Samsung as India’s second ranked smartphone brand in the just ended quarter, with Xiaomi continuing as the market leader.

The second quarter recorded 30-32 million smartphone shipments, down from all-time high first quarter shipments of 38 million, according to preliminary numbers shared by leading market trackers including Counterpoint Research, International Data Corporation (IDC) and CyberMedia Research (CMR).

A fast-paced recovery due to the pent-up demand in June supported quarterly shipments, after April and May were practically washed out, experts added.