Searchable Ad Library for Facebook

Facebook’s Ads Archive that was launched in May 2018 had to receive criticisms as it only included ads related to politics or policy issues. However, the library has undergone necessary changes and will now include active ads about anything, as well as inactive political and issue ads. It displays Page creation dates, mergers with other Pages, Page name changes and where a Page is managed from, and the option to report an ad for policy violations all of which will be visible on a new Page Transparency tab on all Pages.

Users can search political and issue ads by keyword or other ads by Page name, and Facebook will lend a hand with auto-fill suggestions and previous searches. The Library also displays Pages’ total political ads in the past week or since May 2018. In mid-May, Facebook will move to offering daily downloadable Ad Library reports as well as monthly and quarterly ones instead of just weekly ones as it currently does.