Seamless experience. Enough power. Reasonable pricing. The OnePlus Nord is here

Anybody with some interest in technology or planning to buy a mobile phone hasn’t missed the Nord campaign of OnePlus. The smartphone from the company is not just priced sensibly but it has all the big experience features that make OnePlus a popular brand in India and globally. Nord is aimed at the below $500 mid-range market segment. In fact, the mid-range segment of $200-500 accounted for the strongest YoY growth of 55.2 per cent, accounting for 19.3 per cent of the overall smartphone market (IDC).

The Telegraph spoke to Navnit Nakra, vice-president and chief strategy officer, OnePlus India.

Planning on the Nord must have started a few months ago. What did you have in mind and how much of it are we seeing in the final product?