Scale and size of Indian market make it more challenging: Nigel Baptiste, director, partner engagement, Netflix

Netflix on Wednesday rolled out its mobile-only plan in India, a first for the company, at a price about 60% cheaper than its current standard plans starting at Rs 499. The US-based video streaming company is betting on its cheaper mobile deal to broaden the audience base and widen accessibility. Nigel Baptiste, director, partner engagement, tells FE’s Asmita Dey about the company’s plans for India and the partnerships it is looking at. Excerpts:

You have partnered with a couple of telecom service providers and a clutch of DTH (direct-to-home) service providers. Are you looking at more such partnerships?