Samsung’s premium focus could mean exit for many employees

Kolkata: Samsung, India’s biggest consumer electronics company by sales, appears to have had enough of price wars with its rivals from China. The South Korean major has seen its bottom-line trimmed lately as a fallout of the trans-peninsular rivalry, and is moving away from entry-level smartphones and televisions that have a pronounced Chinese flavour in India.

An outcome of this shift in strategy is manpower redeployment, something a company spokesperson described as “realignment of resources.”

But three top trade sources said about 600 roles could disappear in sales support functions such as sales planning, market hygiene and order punching at shops, with the core sales team taking over such tasks that are often repetitive in structure.