Samsung’s market share in India drops by 13% in Q1 2024, while Apple gains 19%

DELHI: Samsung lost nearly 13% of its market share in India in the first quarter of 2024 (calendar year) compared to the same period last year, while Apple increased its market share by 19% during the same period.

According to a report by IDC, the South Korean mobile company’s market share decreased from 20.1% to 15.6%, while iPhone maker Apple increased its market share from 6.8% to 7.3% in the first quarter. However, globally, Samsung still dominates, holding the top position with a 20.8% market share, followed closely by Apple with a 17.3% share. In the December 2023 quarter, Samsung lost its top position to Apple globally.