Samsung’s latest jibe at Apple: ‘Phone upgrade shouldn’t be a downgrade’

Electronics giant Samsung, in a jibe aimed at competitor Apple, has compared the cameras on Samsung GalaxyS21 Ultra 5G and Apple’s iPhone 12 Pro Max in its latest advertisements.

The ads, claiming superior camera quality for the Samsung phone, run with the tagline: “Your phone upgrade shouldn’t be a downgrade”.

The first ad compares two zoomed-in photos of a sandwich. The ad mockingly asks if the photo taken with the iPhone is detailed enough. Comparing it with the photo taken with GalaxyS21, the ad claims that Samsung’s high-end smartphone offers pin-point details.

Another ad with a similar concept and tagline, comparing two images of the Moon delivers the same message: “Upgrade to epic details”.