Samsung’s brand value estimated at $57.3bn, highest in South Korea

Seoul: The brand value of Samsung Electronics Co. is estimated at near $57.3 billion, the largest among South Korean companies, according to a new report.

The South Korean tech titan was followed by Hyundai Motor in the top Korean brand rankings, according to a brand consulting firm Interbrand, Yonhap news agency reported on Tuesday.

South Korea’s No. 1 automaker’s brand value was estimated at 15.7 trillion won, up 4.8 per cent from a year ago.