Samsung@25: How Samsung is powering Digital India

In the mid-1990s, just a few years after India liberalised its economy and embarked on an era of globalisation, a few Korean companies made their debut here. Daewoo, Hyundai, Samsung and LG Electronics set up shop in India. The India growth story had just started and consumer electronics and auto industries were expected to boom, thanks to rising disposable incomes.

So when Samsung celebrated its 25th anniversary in India this month, it wasn’t just about remembering those early days, but also about how some brands successfully navigated the challenges in the Indian market. Samsung today is one of the largest consumer facing companies in India, and the number one smartphone and TV brand.