Samsung to showcase customisable Bespoke home appliances at IFA 2022 show

As the South Korean tech giant plans to expand its home appliance business in the European market, Samsung Electronics on Monday said it will display the latest Bespoke line of products at the upcoming IFA 2022 trade show, which is set to open in early September in Germany.

The Bespoke Home concept is Samsung’s attempt to usher in an era of customisable home appliances that go beyond technology and functionality, and incorporate customers’ personal needs and tastes, according to the company, reports Yonhap.

During IFA 2022, Samsung will showcase the Infinite Line, a new tier of kitchen appliances to the Bespoke family, with a plan to launch it in Europe in December.