Samsung to launch US retail stores on Galaxy S10 series launch day

Samsung announced Friday it will open three US retail stores to promote its Galaxy line of smartphones as the South Korean giant sets to launch its Galaxy S10 flagship series.

The move ramps up Samsung’s efforts to compete on the home turf of Apple, which has hundreds of retail outlets in the US and around the world.

Samsung said in a statement it made the move after feedback from customers.

“They told us that they love having the ability to walk into a store and experience how the latest technology from Samsung works together to create a unique, immersive experience,” the company said in a statement.