Samsung to exit low value feature phones business in India

Samsung is planning to exit the high volume but low value feature phone business in India gradually, with the last batch of the devices for the country set to be manufactured by contract manufacturing partner Dixon this December, people familiar with the matter said.
The Korean major is believed to be focusing its energies on higher price tiers, with one of the people saying that Samsung will be launching smartphones mostly above Rs 15,000 going forward.
The move comes with the Korean company, among the two major multinational contributors to the government’s production-linked incentive (PLI) scheme, mandated to get sops only on producing handsets worth over Rs 15,000 factory price and, as average selling prices in India rise with the Rs 10,000-20,000 price segment seeing the most traction by volume, say market experts.