Samsung to continue with its ‘India-first’ strategy to drive handset sales

Seoul: Korean handset maker Samsung said that it will continue its ‘India-first’ strategy to drive its mid-tier smartphone portfolio, targeting Gen Z and millennials in the country.

“India is one of the big markets for us. It is a fast-changing market. If we can win over India, then we can win over in any global market,” Yeon Jeong Kim, head of innovation, product planning group at Samsung Electronics, told ET.

“India is a country that loves technology…therefore India is the first market where we bring many of our products and we will continue with this strategy.”