Samsung targets 34% market share in TVs; to focus on premium segment

Samsung is targeting a market share of 34 per cent in the overall TV market in India by October-November this year, the Diwali festival period, with a strong focus on the premium TV segment. It currently has a 30 per cent market share.

The company on Tuesday launched its range of 8K QLED TVs in India, which, it claimed, is the world’s first such product.

Across the QLED and the QLED 8K range, Samsung introduced a total of 16 models, some of which will be available in stores immediately, while the others will be launched through this month. With the launch of this new line-up, Samsung is looking at achieving 55 per cent market share in the 55-inch and above QLED TV category by the Diwali festival period.