Samsung surpasses Apple to regain top position in premium phones

Amid the ongoing premiumisation trend, Samsung has surpassed Apple to regain its top position in the premium phone segment in the April-June quarter, analysts said. The reason for Samsung to top the Rs 30,000-45,000 segment is because of factors like affordability, and new launches in the segment. In the ultra-premium segment, Apple continues to maintain its lead with a 59% share, according to data by Counterpoint.

Further, Apple’s larger focus on the segment above Rs 45,000 and people awaiting the festive season to see a drop in prices of iPhones are also the factors, which led Samsung to surpass Apple after one year, with a 34% market share in the April-June quarter. In the overall smartphone market as well, Samsung has the highest 18% share and has been leading the marketing for three quarters now.