Samsung steals the mid-range thunder with Samsung Galaxy A50s and M30s

Think of new mobile handsets and there’s a virtual deluge of devices this festive season, a trend that has reached its crescendo this month. Quiz any seasoned sales representative at a mobile store and he will be quick to point out the buying patterns: “The consumer is curious to know about each and every new device, however, when it comes to the actual purchase, reputation of the brand, after-sales service, etc., weigh heavily on her mind.”

Samsung, the South Korean consumer electronics brand, appears to have reaped rich dividends during this festive season, industry sources inform, primarily because of the consumer trust in the brand. It has captured the consumer’s attention, both online as well as offline, with a slew of new devices that have a distinct edge over the competition in terms of nice and elegant looks, judicious mix of hardware and software, great camera – the entire offering at aggressive price-points.