Samsung sees 10% India biz coming via online store by 2021-end

South Korean tech major Samsung on Wednesday said it expects 10 per cent of India sales to be driven by its online store by the end of next year, as it brings in new programmes on its website to woo various segments of consumers.

“For Samsung, the Online Store (Samsung.com) is a key focus area for growth and we are targeting 10 per cent of our overall business in mobiles and consumer electronics through this important channel, Samsung India Senior Vice President Asim Warsi said.

The company, however, did not disclose the revenue targeted via the online route. Samsung sells its products through e-commerce platforms like Flipkart and Amazon as well as brick-and-mortar stores.