Samsung renews aggression to build online handset business; to bring India-specific handsets, trade-in program

NEW DELHI: Korean handset maker Samsung is getting aggressive in the online smartphone space and is expecting to grow its business by 50% in the upcoming festive season on the back of new India-specific handset series and trade-in program in partnership with e-commerce companies. It is now looking to double its value market share in the October-December quarter or festive quarter to 30%.

“We have partnered with Flipkart for the global launch of our F series and Flipkart Smart Upgrade upgrade, which is powered by our Galaxy Forever platform. With these, we are looking at a strong festive business this year,” Asim Warsi, Senior Vice President, Samsung India told ET. “We will close the second half in excess of 100% growth in the online channel and a large part of this growth will be driven by F41 and M series.”