Samsung plans 15 premium experience stores across 9 cities by December

New Delhi: Korean electronics major Samsung is planning to set up 15 premium experience stores across nine cities in India by the end of this year to increase the share of high-end products in total sales, a company official said on Thursday. Samsung India D2C business senior director Sumit Walia told PTI that the trigger for expansion of premium experience stores follows the rise in share of its high-end products at brand stores and also two premium stores that were opened recently in Bengaluru and Delhi.

“We are going on a rampage to go on expanding. We will open 15 premium experience stores like we have in Connaught Place and Opera House across nine cities by the end of this year. This format will be able to tap into the premium segment,” Walia said.