Samsung partners Facebook to help retailers use social media for business

Samsung India has partnered with Facebook to train offline retailers to go digital. In the first phase, Samsung and Facebook have already trained more than 800 offline retailers, and more training sessions are lined up in the coming weeks, said Samsung in a statement.

Facebook has several platforms under its kitty, including Messenger, Instagram and WhatsApp. The focus of training programme is on enabling offline retailers build a digital presence through the Facebook family of apps.

“By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally. Consumer too will benefit as they can now access product information and shop for Galaxy smartphones through Social Media pages of their local retailers,” said Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India.