Samsung partners Facebook to help offline retailers leverage social media to drive smartphone sales

NEW DELHI: Korean smartphone maker Samsung has partnered with Facebook to help train offline retailers go digital and reach out to a larger base of consumers. It said that offline retailers will witness a growth in their business as they discover more local consumers online.

The first of its kind initiative will help customers access product information and allow them to purchase Galaxy smartphones through the social media pages of their local retailers.

In the first phase, Samsung and Facebook have already trained more than 800 offline retailers, with more training sessions lined up in the coming weeks.