Samsung partners Facebook to help offline retailers go digital

Samsung on Thursday announced a partnership with Facebook to help offline retailers go digital. Under the partnership, Samsung’s offline retailers will be given requisite training to join the online ecosystem and reach a larger number of customers.

As part of the training, offline retailers will be educated on how to set up their business pages and accounts on platforms such as Facebook and Instagram. Retailers will trained on how to reach consumers through these social networking platforms as well as leverage WhatsApp for reaching customers.