Samsung, OnePlus to fight for premium smartphone leadership in India

NEW DELHI: The premium segment is seeing a straight fight between Korea’s Samsung and China’s OnePlus for the top position, with high visibility launches from both. The Rs 30,000-plus space is hotting up more than ever with the likes of Vivo, Oppo, Huawei and Google also joining in, and Apple cutting prices to gain volume market share, giving a wide choice to high-paying consumers.

The premium smartphone segment, or the Rs 30,000-plus category, itself is expected to almost double by December-end to 10% of the overall market, said Counterpoint Research.