Samsung lives up to its consumer expectations

The pandemic has made Samsung think straight. The company is hoping that the pandemic-weathered consumer will eye its flagship devices which are important to the company’s handset business. Instead of following a cookie-cutter recipe, the South Korean company lives up to the high expectations consumers still have from flagship devices, which for Samsung is the Galaxy S series. We had a chance to experience the glitziest member in the series — the Samsung Galaxy S21 Ultra 5G, which has set a high standard for its competition in 2021. Refreshed design? Check. Camera experience minus hiccups? Check. Lightning fast? Check. There’s much more. Let’s dive in.