Samsung launches lifestyle TV The Serif and 2020 line-up of QLED TVs: Prices, features and all you need to know

Samsung’s The Serif: Samsung, one of the biggest consumer electronics and smartphones brand in India, on Tuesday revealed the new portfolio of its 2020 lifestyle televisions in India called ‘The Serif’, the company announced in a statement. As per the statement, the lifestyle TV has been positioned as a product that would add to the home decor of the customers, and the 2020 QLED 8K TV line has been touted as something that would transform the living spaces of the buyers.

The statement said that Serif went beyond a traditional TV and doubled up as a piece of home decor so that the design of a living space is elevated and this design, the statement said, was a result of a collaboration between Samsung and Parisian design duo Ronan and Erwan Bouroullec.