Samsung is bringing over 20,000 offline retailers online to make Galaxy phones available for buying during COVID-19 crisis

After Vivo and Xiaomi, Samsung is also kicking off an online to offline sales strategy so potential buyers can purchase a Galaxy phone from their neighbourhood brick and mortar store from the comfort of their homes. The move will also help “thousands of offline retailers become part of the online ecosystem and reach out to a larger base of consumers,” Samsung said in a statement on Thursday, adding that it had already signed up over 20,000 sellers for it. Samsung has tied up with domestic payments and EMI technology platform Benow for this initiative.

Offline retailers need to register themselves on the Benow app to get started, though it seems they can’t do it right away. Samsung said that it will share the details of a dealer with Benow first following which they will receive a registration link on their mobile number. Post the registration, the dealer can make an online catalogue of Galaxy phones that they sell, which can then be shared with customers via email, SMS, WhatsApp or social media.