Samsung introduces AR Filters on Instagram and Facebook

Samsung has launched an Augmented Reality (AR) filter on Instagram and Facebook that will allow people to virtually experience how Samsung’s lifestyle TV, The Frame, would look in their homes.

As per Samsung, the AR filter will allow consumers to virtually experience The Frame in their living space by simply pointing their phone camera in any part of their home and also select different bezel and artwork options, check dimensions and match it with the space and décor. The company claims that the AR filter makes it easy for consumers to explore and discover Samsung products from the comfort of their homes and make informed purchase decisions, without stepping out of their homes.