Samsung India nears another milestone in smartphone business

KOLKATA: Samsung India is poised to surpass Rs 80,000 crore in total smartphone revenue this financial year, propelled by about 12% sales volume growth widely outperforming a subdued domestic market, said two people aware of the matter.

The company accelerated sales spurred by premiumisation with average handset selling prices rising by 22%, higher than the industry average of 17%. The share of no-cost EMI purchases has also increased from 54% to 60% during the year, said Akshay Rao, mobile experience business general manager at Samsung India. Tenure for no-cost EMI schemes too rose to 18 months from 12 months earlier.