Samsung Galaxy M32: A smooth, multi-tasking mid-range phone that is perfect for binge-watching

When a consumer buys a mobile phone online or offline, trust in the brand is a key determinant in influencing the purchase decision, for the simple reason that a user does not want to be saddled with a unworthy device and make frequent trips to the customer care centre etc. Samsung, India’s largest smartphones and consumer electronics brand, is a sure-shot winner when it comes to winning the hearts of the consumers. Its products are top-notch, the company has the largest retail and distribution network in the country, the customer care service is very prompt and efficient. As Dipesh Shah, MD, Samsung R&D Institute, Bengaluru, had told this reviewer in a recent interaction, “As part of our DNA, we are always listening to consumers.”