Samsung Galaxy Fold is a game changer, it defines new mobile category

Samsung is writing the next chapter in the mobile industry with Galaxy Fold, a meticulously crafted luxury device that unveils a new era of smartphone design, technology and consumer experience. “Galaxy Fold is a game-changing breakthrough innovation that doesn’t just define a new category, it defies category,” says Ranjivjit Singh, chief marketing officer and senior vice-president, Mobile Business, Samsung India. “The consumer segment we are targeting are people who really value innovations, people who want to be amongst the first to own a first-ever in the market,” he tells Sudhir Chowdhary in an interview. Excerpts:

What will be your strategy to push the Galaxy Fold in the market?

Galaxy Fold has taken a long time to develop and create. It builds on the kind of quest for innovation that Samsung has always displayed. About eight years ago is when the first prototype of the Fold was showcased in Samsung. And about 1,000 different sketches and prototypes were shown before finalising this form factor. Galaxy Fold is a game-