Samsung Galaxy A30 and A50 are for Generation Z— people who are at the heart of social media

The change in strategy in the last two years is clearly perceivable. Earlier, Samsung was known to pack in every possible feature into its phones irrespective of customer wants. The journey from being all-about-specs to offering memorable experiences is not only helping Samsung’s bottom line but it’s forcing competition to give their line-ups more than a dekko.

If the company’s recent flagship launches — the Galaxy S10e, S10 and S10+ — have been all about beautiful all-screen design, top-of-line imaging, wireless charging with power sharing and ultrasonic fingerprint sensor, the South Korean tech giant hasn’t been a miser while designing the recent additions to its revamped Galaxy A series — the A30 and A50. Of course, you may ask how these phones are different from, say, the Galaxy M30, which is focussed on millennials.