Samsung eyes 2x growth in foldable smartphones this year; partners Axis Bank for credit card

Samsung has partnered with Axis Bank to launch co-branded credit card to provide additional finance option to customers as it eyes two-fold sales growth in its ultra-premium foldable smartphones this year, a top official said on Monday.

Samsung India Senior Vice President for Mobile Business Raju Pullan said the company has focussed on making purchases affordable and it has seen about three times growth in transactions happening through Samsung Finance plus for buying its product.

“We believe that consumer expectations in India are getting upscaled. It was visible in our latest Galaxy series Z Fold 4 and Flip 4. We will end up seeing this year almost 2X growth over last year on the new launches.