Samsung expects A series to generate $4 bn in sales in 2019; to launch multiple phones

NEW DELHI: Korean handset major is preparing a bigger plan to reclaim its lost crown from its Chinese rival Xiaomi by refreshing its multi-channel focused handset series, A series, which is expected to contribute $4 billion (over Rs28,000 crore) in sales by the end of 2019.

The multi-channel series launch by Samsung follows the recent tightening of the FDI policy in e-commerce that kicked in on February 1.

“2019 started off extremely well for products at Samsung with the M series. We are now creating a whole portfolio for the A series, which we will be launching this from March. Till June, we will launch phones every month,” Ranjiv Singh, senior vice president, mobile marketing, Samsung India, told ET.